“Life is short. Have an affair.” That is the slogan for an ad campaign, which First Things observes to be “a pithy expression of the hedonistic nihilism threatening to dominate our post-Christian age.” The blog post links to an article from Boston Herald:
A controversial online dating service that matches up married men and women has launched an ad blitz in Boston – unfazed by a quaint state law that bans adultery.
The Ashley Madison Agency – whose motto is “Life is short. Have an affair” – began airing radio spots on WAAF [website]-FM (97.7/107.3) and WBCN [website]-FM (104.1) last week, said agency CEO and president Noel Biderman.
Set to a classic wedding melody, Biderman guarantees “an affair to remember” in one 60-second radio spot. “If you are living a life of quiet despair, then you need to visit AshleyMadison.com,” he says. Another features a woman bragging about her affair. “He’s fabulous,” she gushes.
This reminds me of a divorce ad on a billboard a while back in Chicago–it read “Life is short. Get a divorce.” ABC News reported that the billboard was immediately pulled.