According to a blog, Dunkin Donuts has beaten Starbucks in a taste test and with its business model. The church can learn from Dunkin Donuts. The blogger Michael Kelley writes:

Seems like there’s a lesson in there for us as Christ-followers somewhere. Now hear me say this – I’m all for contextualizing the gospel. But I’m also for simply proclaiming what we have to “sell” rather than trying too hard to at it.

And you know what else? The thing that we have? It actually tastes good. Maybe the problem is that we don’t really believe the gospel tastes good. We don’t believe it tastes good, so we feel the need to pile alot of stuff ontop of it to make it more palpable. Maybe if we really believed it tasted good, we would have the courage to let it speak for itself, like Dunkin did, rather than trying to help out the product so much.

HT: Z