WebMD has put out an article saying that researchers from Indiana University have discovered the social impact of negativity:

  • People tend to abandon their positive views of a new product when they find out that others dislike that product.
  • People become even more negative about a new product when they find out that people they were about to meet with dislike that product.
  • The flip side isn’t true: Positive views aren’t as persuasive.


“A lot of papers have found that negativity is contagious. We found the effect was stronger when they had close ties or expected to have close interaction with that negative group,” Duhachek says.

That doesn’t mean that negativity always win out. The fact that it was a new product may have made a difference.

“We’re not talking about entrenched political attitudes or any of the stickier attitudes,” Duhachek says.