For a long time I have been convinced that I could take a person with a high school education, give him or her a six-month trade school training, and provide a pastor who would be satisfactory to any any discriminating American congregation. The curriculum would consist of four courses:

Course I: Creative Plagiarism. I would put you in touch with a wide range of excellent and inspirational talks, show you how to alter them just enough to obscure their origins, and get you a reputation for wit and wisdom.

Course II: Voice Control for Prayer and Counseling. We would develop your distinct style of Holy Joe intonation, acquiring the skill in resonance and modulation an unmistakable aura of sanctity.

Course III: Efficient Office Management. There is nothing that parishioners admire more in their pastors than the capacity to run a tight ship administratively. If we return al telephone calls within twenty-four hours, answer all letters within a week, distributing enough carbons to key people so that they know we are on top of things, and have just the right amount of clutter on our desks — not too much or we appear ineffient, not too little or we appear underemployed — we quickly get the reputation for efficiency that is far more important than anything that we actually do.

Course IV: Image Projection. Here we would master the half-dozen well-known and easily implemented devices that create the impression that we are terrifically busy and widely sought after for counsel by influential people in the community. A one-week refresher course each year would introduce new phrases that would convince our parishioners that we are bold innovators on the cutting edge of the megatrends and at the same time solidly rooted in all the traditional values of our sainted ancestors.

–Eugene Peterson, Working the Angles: the Shape of Pastoral Integrity, 7, quoted by Matt Chandler at SBTS Chapel, November 12, 2009.